Consumer Tech

Heightening the consumer
technology fun factor.

Helping
Consumer Tech clients realize

the ideal mix of fun and function.

We help those in the Consumer Tech ecosystem understand consumer device behavior, especially the marriage of content and features that maximize fun without sacrificing utility.

UX Research

Experience user research at its best. From simple usability studies to complex behavioral analyses, we are leaders in helping our clients create intuitive and engaging user experiences.

Qualitative Research

Understand the ‘whys’ behind consumer choices. Our qualitative research digs into consumer psychologies, preferences, and behaviors, offering a nuanced understanding that complements quantitative data.

Quantitative Research

Delve deep into the numbers and deconstruct play behavior. Our quantitative research service offers a wide range of data-centric methodologies that power intelligent decision making.

New Media Measure^® is your comprehensive global guide to the media, entertainment, and tech trends reflecting and shaping consumer behavior.

Strategic Consulting

Optimize your business plan via our vertical expertise. In all of our specialty areas, we provide guidance for growth from competitor analysis to market projections.