We help our toy clients shape the future of play, ideating new digital-meets-physical toy experiences, testing prototypes, and segmenting the increasingly age diverse toy buying community.

We help social media companies understand consumers’ unique mindsets and need states as they spend time, work, and play on their platforms.

Leveraging audience insights, marketing analytics, and digital engagement research, we help our clients bring fun sports experiences to fans new and old.

We help those in the Consumer Tech ecosystem understand consumer device behavior, especially the marriage of content and features that maximize fun without sacrificing utility.

We help production companies navigate trends in streaming, film, television, and live events, ensuring that their content captivates and connects.

We apply incisive research at every stage of a game’s development and have created unique methods, datasets, and gaming communities to help our clients continuously evolve the meaning of play.