27” 165hz NVIDEO G-Sync 1440P
Our Facilities
Crafting tomorrow's
experiences today.
Crafting tomorrow's
experiences today.
Our labs in Culver City and Dallas are equipped with advanced rigs, user stations, dev kits, VR centers, and versatile focus group rooms, ensuring deep insight into your audience’s play behavior.
Our Facilities
InterpretLabs UXR
Culver City No. 1
30 State of the Art User Stations
1 VR Center, 2 Mock Living Rooms
1 Focus Group Room
Advanced UXR Innovation Hub
InterpretLabs UXR
Culver City No. 2
30 State of the Art User Stations
1 VR Center, 1 Mock Living Room
1 Focus Group Room
Advanced UXR Innovation Hub
InterpretLabs UXR
Dallas
20 State of the Art User Stations
1 VR Center, 1 Mock Living Room
2 Focus Group Rooms
Advanced UXR Innovation Hub
Innovative
play labs.
We apply incisive research at every stage of development and have created unique methods, datasets, and communities to help our clients continuously evolve the meaning of play.
Professional Focus Group Setup
Each facility has its own private viewing room, fully stocked amenities, and traditional “one-way” focus group mirrors.
Comprehensive Viewing Experience
Stream up to 40 PCs via a private secured link. Each stream supports up to 6 screens via a 2×3 layout. Local recordings are also made for post-play analysis.
Eye Tracking
Especially important for UX research and asset testing. Use eye tracking to better understand gaze paths and areas of interest to optimize user interfaces and asset attention-getting effectiveness.
Totem360 Setup
Our 360-degree camera system delivers unparalleled resolution and sound, with smart focus and live streaming capabilities for crystal-clear group communication.
Live Virtual Backroom
Remote stakeholders can watch every part of the focus group and playtest live through our secure platforms. Direct chat with our on-site backroom analysts. Relay messages to the moderator instantly.
State of the Art Playtesting Machines
Equipment
Spec
Monitor
Encryption
Windows Bitlocker
OS
Windows 11 Pro
GPU
RTX 4090
Storage
1TB NVME Gen 4
Ram
DDR5 6000Mhz 32GB Dual Channel
Processor
Intel i9 14700KF
last updated May 2024
Participant Recruitment
Good Gamer Group
Participants come from our Good Gamer Group community and are verified before being allowed into the Good Gamer Group.
Multiple Screening
If a Good Gamer Group member is qualified to participate, they are screened online, screened over the phone, with a final screen onsite.
Facility Access
and Controlled Entry
and Controlled Entry
Controlled Entry
An Interpret employee verifies that each participant’s first and last name matches a government issued ID before being allowed on premises.
Privacy
Our facilities are closed to the public during user research and have no outside-facing windows.
Secluded Screening
Onsite final screening is done in a secondary location outside of the primary user research area.
Confidentiality
Employee NDAs
All employees are under a strict NDA.
Limited Exposure
Only staff assigned to a specific project are allowed on premises during testing.
Participant NDAs
Participants sign NDAs with strict compliance and personal liability language.
Device Confiscation
Interpret collects and retains all participant smart devices upon entering the facility and prior to any asset exposure.
“Fear of God” Speech
Moderator reinforces the implications of breaching NDAs at the beginning and end of each session.
Data Security
Constant Visual Monitoring
Multiple Interpret employees are constantly observing participants, and each station has a live webcam.
Constant On-Screen Monitoring
All PC screens are streamed to Interpret and stakeholders at all times.
IP / Whitelisting
All outbound access is blocked while whitelisting specific IP addresses.
Interpret Installs
Only Interpret employees handle the installation and uninstallation of builds onto and off PCs.
