We conducted in-person pilot testing, including dial testing for deeper insights into viewer reactions. This approach allowed us to evaluate the core content, identify drivers and barriers to engagement, and compare the series against key competitors.

Key Steps

In-Person Pilot/Ad Testing: Gathered in-depth viewer insights through an in-person viewing experience to evaluate the pilot of Project Apocalypse.

Core Content: Assessed initial reactions to the pilot episode—whether it’s binge-worthy or polarizing.​

Drivers & Barriers: Examined what attracts or detracts viewers from continuing to watch, focusing on key series elements.​

The Competition: Compared the appeal of Project Apocalypse to competitive shows like The Walking Dead: Daryl Dixon.