Case Study
Transmedia
Strategy
Transmedia
Strategy
The Challenge
Scaling for
the new and the loyal.
How does a popular, though fairly long-in-the-tooth, mobile game leverage its brand strength among a loyal core to grow into new verticals, bolster its cultural relevance, and attract new audiences?
The Solution
A framework for future
brand extensions.
Through consultation and extensive consumer research, we helped our gaming client refine their IP transmedia strategy, identifying the new touch points of greatest potential value to their brand, as well as the order in which the team should pursue them. Key to our approach were deep dive brand essence research and comprehensive “landscape analysis” where we identified best practices and created an implementation framework that the team could follow when pursuing brand extensions.
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