Through quantitative research, we profiled the target audience, evaluated the game’s concept, and identified opportunities to hone the concept based on key drivers and barriers. We also helped optimize messaging to appeal to the identified audience segments.

Key Steps

Identify & Profile: Examined target audience segments to identify the strongest opportunities for the game.​
Evaluate the Concept: Measured reception and compared performance to benchmarks, gauging overall opportunity within an historical and competitive context.
Hone the Concept: Gauged interest drivers and barriers to improve reception and optimize the game concept.​
Inform Marketing: Provided actionable insights on positioning and messaging for maximum appeal to the target audience.​