Request
Information

Next

Please indicate interests here.

Next

VideoWatch

Available Reports

VideoWatch: Consumer

All facets of the video ecosystem – content production, video distribution, devices, and technology innovation – must have a strong understanding of consumer preferences, habits, adoption, and intentions in order to succeed in today’s video world.

Drawing on primary research performed by Interpret’s team of quantitative research experts, clients gain access to data addressing critical market questions such as:

  • How to better combat churn?
  • What is the demand for new business models or service features?
  • What are consumer priorities among competitive offerings?
  • What are relative market shares and how do they change over time?
  • What are the differences among key viewer/consumer groups?

Importantly, the reported findings provide you with quantitative insights at a fraction of the cost of performing a proprietary study, and Interpret’s analysts help you understand how the findings apply to your business.

Clients receive:

  • Key consumer metrics over time
  • Changes in ownership, adoption, and consumption
  • Patterns in choice, purchasing, and cancellations
  • Consumer attitudes and perceptions
  • Deep insight into viewership and use of services
  • Data for market sizing
  • Insights into / validation of market demand and trends
Download a Summary of VideoWatch Consumer

VideoWatch: Consumer is a syndicated service providing quarterly insight into trends in service adoption, spending, sentiment, and related behaviors among US video consumers.

Available:
Holistic Entertainment 2021: The Complete Consumer
Streaming Devices: Platforms, Brands and Consumers

Upcoming:
Consumers and Ad-Supported OTT Services 2021
Video Churn Segments

VideoWatch: Trends

From cord-cutting to streaming wars to changing distribution windows, the video services marketplace continues to be a space of ongoing innovation and disruption.

Interpret’s expert analysts explore key trends in pay TV, OTT/streaming, and content production. Each report blends industry information with unique consumer data and expert market insights – providing independent perspective and context to guide your business decisions. Clients enjoy recurring topics as well as coverage of new trends observed and suggested by subscribers.

Clients receive:

  • Assessment of the market state
  • Key trends
  • Real-world examples of trend-related initiatives
  • Analysis of the drivers, contributors, inhibitors, competition, consumer demand, and technologies involved
  • Analyst assessment of the impact and future outcome, with particular insights for various parts of the ecosystem
Download a Summary of VideoWatch Trends

VideoWatch: Trends is a syndicated reporting service monitoring competitive, consumer, and business trends in the global video services marketplace.

Available:
Entertainment, Brands, and The Rise of the Metaverse The Future of OTT Aggregation Innovations in Accessibility The Next Killer App for the TV Video Churn Today: Trends, Changes and Outlook

Upcoming:
Ad-Supported OTT: Trends, Evolution and Outlook

VideoWatch: OTT Metrics

The OTT video services market is dynamic, with services adapting and evolving rapidly. It is difficult to track ongoing changes, and few provide details on their customer base.

VideoWatch: OTT Metrics is designed to track leading OTT services in key markets. Information includes leading services in each market, estimated subscribers/users, service owners, and key details about each service’s offerings, features, and pricing.

Clients receive:

  • Data on top 20-25 OTT services across eight markets
  • Subscriber #s, service offerings and key differentiators
  • Quarterly dashboard updates

VideoWatch: OTT Metrics is a syndicated database providing access to service and subscriber overview information for the leading OTT video services in key markets.

  • Data on top 20-25 OTT services across eight markets
  • Subscriber #s, service offerings and key differentiators
  • Quarterly dashboard updates
Download a Summary of VideoWatch OTT Metrics

VideoWatch: OTT Metrics

The OTT video services market is dynamic, with services adapting and evolving rapidly. It is difficult to track ongoing changes, and few provide details on their customer base.

VideoWatch: OTT Metrics is designed to track leading OTT services in key markets. Information includes leading services in each market, estimated subscribers/users, service owners, and key details about each service’s offerings, features, and pricing.

Clients receive:

  • Data on top 20-25 OTT services across eight markets
  • Subscriber #s, service offerings and key differentiators
  • Quarterly dashboard updates

VideoWatch: OTT Metrics is a syndicated database providing access to service and subscriber overview information for the leading OTT video services in key markets.

  • Data on top 20-25 OTT services across eight markets
  • Subscriber #s, service offerings and key differentiators
  • Quarterly dashboard updates
Download a Summary of VideoWatch OTT Metrics