Streaming Devices:
Platforms, Brands and Consumers $8,000

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Streaming Devices:
Platforms, Brands and Consumers

Ownership and use of smart TVs and streaming media players continues to grow, with these devices serving as the consumer gateway to content on the largest screen in the home. Yet, platforms and brands have differing customer bases with unique habits. This study examines streaming devices and their perception and use by owners and buyers. It also examines opportunities for smart TVs in the future and the implications for future success for device makers and service providers.

Table of Contents

Publish Date: June 23, 2021
Editors/Authors: Mark Gent, Brett Sappington
  1. Executive Summary
  2. Device Ownership
    1. Smart TVs and streaming media players
    2. Brand share and planned replacement
  3. Differences Among Platforms and Brands
    1. Platform and pricing differences
    2. Owner profiles for each brand
  4. Device Purchase Intenders
    1. New vs. replacement buyers
    2. Brand experimentation
    3. Channels, promotion, and related purchasing
  5. Service Adoption and Spending
    1. Operator and entertainment services
    2. Entertainment spending and purchase channels
  6. Feature Opportunities for Smart TVs
    1. Smart home, entertainment, health, and videoconferencing
    2. Market potential
  7. Conclusions / Implications
Download Summary

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