Evolution and Expansion of Smart Home Channels:
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Evolution and Expansion of Smart Home Channels:

After more than a decade of experimentation and expansion, some consumer channels for smart home products and services are fine-tuning their focus. Others are still trying to get the business model right or get up to speed on engaging and supporting consumers. This report explores the strengths, weaknesses, and opportunities of the leading channels, including retail, home security, internet service providers, system integrators, property, insurance, energy, and independent contractors.

Data Sources

In creating this report, Interpret used a variety of data sources, including:

  • Interpret’s New Media Measure® consumer survey (Q2 2021) - a syndicated, quarterly, online survey of 9,000 US consumers to understand technology ownership, purchasing, perceptions, and entertainment consumption
  • Published articles and data from publicly available sources (cited throughout the report)
  • Executive interviews, briefings, presentations, and related information from industry leading companies and organizations, including:

 

ADT Arlo DR Horton MarketSource
Abode Best Buy Honeywell/Resideo  Masonite
Alarm.com Calix IKEA PointCentral
Amazon CEDIA Josh.ai Ring
American Family
Insurance
Comcast Xfinity Lennar USAA

 

Table of Contents

Publish Date: Q3 2021
  1. Changing the Channel: Refining The Art of Selling Smart Home
    1. State of Smart Home Adoption, Consumer Channel Preferences
  2. Direct-to-Consumer
    1. Opportunity, Land Mines, Lessons Learned, Role Models, Trends & Implications
  3. Retail
    1. Opportunity, Land Mines, Lessons Learned, Role Models, Trends & Implications
  4. Residential Security
    1. Opportunity, Land Mines, Lessons Learned, Role Models, Trends & Implications
  5. Custom Design and Installation
    1. Opportunity, Land Mines, Lessons Learned, Role Models, Trends & Implications
  6. Internet Service Providers
    1. Opportunity, Land Mines, Lessons Learned, Role Models, Trends & Implications
  7. Proptech
    1. Opportunity, Land Mines, Lessons Learned, Role Models, Trends & Implications
  8. Emerging: Insurance
    1. Opportunity, Land Mines, Lessons Learned, Role Models, Trends & Implications
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