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Smart Home Matrix
Trends

Smart Home Matrix: Trends is a syndicated service with topical reports analyzing smart home trends, player movements, and why they matter. Multisource deep-dives fuse consumer data, executive interviews, and market analysis for actionable insights.

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Product Snapshot

Upcoming Report: Shifting Smart Home Buyer Personas

This report goes beyond the “average smart home buyer” to explore both subtle and significant changes to important segments of smart home buyers. Interpret’s unique segmentation of Converts, Collectors, Connectors, and Conductors is quantified and applied to buying behaviors. The report includes a deep dive into some of the 50 buyer attributes tracked quarterly among 9,000 consumers to provide more depth to persona development. It includes channel trends driving and responding to these shifts with implications across the smart home ecosystem.

Upcoming Report: Evolution and Expansion of Smart Home Channels

After more than a decade of experimentation and expansion, some consumer channels for smart home products and services are fine-tuning their focus. Others are still trying to get the business model right or get up to speed on engaging and supporting consumers. This report explores the strengths, weaknesses, and opportunities of the leading channels, including: retail, home security, internet service providers, system integrators, property, insurance, energy, and independent contractors.

Upcoming Report: Customer Experience Management for Smart Home

This report delves into the critical role of customer experience management from last-mile delivery, installation, and set-up, to support and ongoing engagement that builds a bridge to the next purchase. It chronicles the best practices of leading DIY and pro- players as well as third-party services that play an ever-increasing role in the value chain. Consumer preferences for services and support will help inform the demand side and give direction to new business models.

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