Volume 4: Smart Cameras and Video Services:
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Volume 4: Smart Cameras and Video Services:

Consumer interest in Wi-Fi camera products is surging with new form factors, features, and attached services providing an array of options. This report looks at adoption, brand, purchase considerations, price points, installation, and the uptake rate and fees paid for cloud storage services.

DATA SOURCES: Quarterly online surveys of US consumers

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Table of Contents

Publish Date: February 2022
Contributing Authors: Stuart Sikes, Brad Russell, Harry Wang
  1. State of the Market
    1. State of the Market Summary 8
    2. What products are owned? 9
    3. What products do people intend to purchase? 10
    4. How many people expect connectivity? 11
    5. What are the primary means of control? 12
    6. What consumer attitudes are held about controlling smart home products? 13
    7. How familiar are smart home device owners with wireless technologies? 14
    8. Product Dashboard: Smart Speaker/Display 15
    9. Product Dashboard: Smart Speaker/Display Buyers 16
    10. Smart Speaker/Display Ownership and Uses 17
    11. Product Dashboard: Smart Light Bulb 18
    12. Product Dashboard: Smart Light Bulb Buyers 19
    13. Product Dashboard: Smart Doorbell 20
    14. Product Dashboard: Smart Doorbell Buyers 21
    15. Product Dashboard: Smart Thermostat 22
    16. Product Dashboard: Smart Thermostat Buyers 23
    17. Product Dashboard: Wi-Fi Networked Camera 24
    18. Product Dashboard: Wi-Fi Networked Camera Buyers 25
    19. Product Dashboard: Smart Security System 26
    20. Product Dashboard: Smart Security System Buyers 27
    21. Product Dashboard: Connected Garage Door Opener 28
    22. Product Dashboard: Connected Garage Door Opener Buyers 29
    23. Product Dashboard: Smart Smoke Detectors 30
    24. Product Dashboard: Smart Smoke Detectors Buyers 31
    25. Product Dashboard: Smart Door Locks 32
    26. Product Dashboard: Smart Door Lock Buyers 33
    27. Product Dashboard: Smart Home Control Systems 34
    28. Product Dashboard: Smart Home Control System Buyers 35
    29. Product Dashboard: Smart Leak/Humidity Detector 36
    30. Product Dashboard: Smart Leak/Humidity Detector Buyers 37
    31. Product Dashboard: Smart Water Shut-off Valves 38
    32. Product Dashboard: Smart Water Shut-off Valve Buyers 39
    33. Product Dashboard: Smart Sprinkler Controllers Valves 40
    34. Product Dashboard: Smart Sprinkler Controller Buyers 41
  2. Segmentation Update 42
    1. Buyer Segments 43
    2. Smart Home Buyer Segments 44
    3. Buyer Characteristics by Segment 45
    4. Product Ownership by Segments 46
    5. Product adoption across segments - Q2 '21 47
    6. 4 Market Maturity Principles by Product Category 48
  3. Deep Dive: Smart Camera Adoption and Purchasing 49
    1. Smart Camera Products 50
    2. Smart Camera Ownership by Type 51
    3. Smart Camera Purchases by Type 52
    4. Smart Camera Brands Purchased by Type 53 - 54
    5. Purchase Considerations - Basic Features 55 - 56
    6. Purchase Considerations - Advanced Features 57 - 58
    7. Single Unit vs Bundle Sales - All Purchasers 59
    8. Single Unit vs Bundle Sales - Security System Owners 60
    9. First-time vs Additional Purchases 61
    10. Average Price Paid (End-user value) 62
    11. Purchase Channels - Camera Products 63
    12. Installation - Recent Purchases 64
  4. Deep Dive: Smart Camera Cloud Services 65
    1. Cloud Storage by Camera Type 66 - 68
    2. Number of Cameras on Cloud Account 69
    3. Cloud Services Providers 70
    4. Average Cloud Services Fee 71
    5. Cloud Services Comparison 72-73
    6. Price Will Pay - Next Camera Purchase 74
  5. Deep Dive: Smart Cameras and Pro-monitored security 75
    1. Security Camera Attitudes 76
    2. Professionally Monitored Security - Services Packages 77
    3. Professionally Monitored Security - Fees 78
    4. Professionally Monitored Security - Video Verification 79
    5. Monitoring Packages by Provider 80
  6. New Camera Products from CES 2022 81
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