Global media, entertainment and technology market sizing and audience profiles

As consumer behavior rapidly changes, maintaining an up-to-date picture of product and service adoption is critical to planning and forecasting. New Media Measure: Global Profiles™ provides insights into exactly who is consuming key products and services and how their consumption is evolving.

Marketing strategists and their communications partners also need in-depth insights into consumer lifestyle attributes to inform segmentation and persona development, media, and messaging strategies.

Coverage areas include: consumer electronics, video games, esports, digital video, IoT, smart home, social media, mobile apps and related activities.