NMM™ is a consumer profiling tool that helps brands and agencies make meaningful connections with consumers based on where they’re going – not where they’ve been. Clients use NMM™ to assist in new product development, make time-sensitive media buys, inspired pitches, and determine cross-promotion and cross-media marketing opportunities.
New Media Measure (NMM™) is a syndicated survey designed to monitor the impact of new and emerging technology on the future of gaming, media, entertainment, and brands. While many studies attempt to measure the seismic shifts in media, entertainment, and technology, NMM™ finds that little extra in a timely manner, to give clients the insights they need to make a real difference. Fielded quarterly to 9,000+ consumers, NMM™ is updated to reflect industry changes and client input, such as new viewing habits, game titles, top box office movies, tv shows and awareness of emerging technologies.
Top Box Office Movie Gamer Report
Client was exploring the development of a new console and PC game based on Top Box Office Movie franchise. While the success of the franchise and the recent movie is obvious, the team wanted a deeper understanding of the video game player part of the fan base.