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Market research has been in practice since the early 1920’s. It started as a conversation, initially done face-to-face and eventually over the phone. Much later, as the internet became mainstream, researchers were able to reach larger audiences very quickly, trading the one-on-one conversation for an online survey that could be administered to many people at the same time. However, during this transition, the human, conversational aspect of consumer research has suffered.

Open-ended/free-form text boxes allow us to capture conversational nuances in online surveys but are typically not engaging and are plagued by very low response rates. Moreover, they are time-consuming and expensive to analyze.CLICK HERE.


The healthcare industry is at a critical juncture: the proliferation of digital tools and solutions is changing how consumers interact with the health system. At the same time, the pressure is escalating on the healthcare industry to rein in costs and make care more affordable, which requires creative solutions to influence and change consumers’ personal health behaviors. This is a huge opportunity for health and wellness solutions providers; yet, many lack experience in driving user engagement in their respective solutions and struggle with sustaining usage after initial interest fades.

Harry Wang, the author and Interpret’s Vice President of Strategy and Insights, presents his view of why and how the healthcare industry should improve user engagement through a gamified experience. Drawing from Interpret’s consumer knowledge and industry insight, the whitepaper likens the challenges of activating/tracking user engagement facing health and wellness providers, to those of game developers, and outlines applicable learnings and smarter approaches to drive behavioral changes within the healthcare ecosystem. The whitepaper also includes best practices shared by five leading digital health solution providers—Noom, Humana Go365, Truth Initiative, HMS Eliza, and Conversa Health—in four health and wellness solution areas.  To receive a free copy of this white paper, CLICK HERE.