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Gamifying Engagement to Drive Behavioral Changes: An Interpret White Paper

The healthcare industry is at a critical juncture: the proliferation of digital tools and solutions is changing how consumers interact with the health system. At the same time, the pressure is escalating on the healthcare industry to rein in costs and make care more affordable, which requires creative solutions to influence and change consumers’ personal health behaviors. This is a huge opportunity for health and wellness solutions providers; yet, many lack experience in driving user engagement in their respective solutions and struggle with sustaining usage after initial interest fades.

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