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AI Chat Bot improves quality and response -An Interpret Case Study

Market research has been in practice since the early 1920’s. It started as a conversation, initially done face-to-face and eventually over the phone. Much later, as the internet became mainstream, researchers were able to reach larger audiences very quickly, trading the one-on-one conversation for an online survey that could be administered to many people at the same time. However, during this transition, the human, conversational aspect of consumer research has suffered.

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